Friday, March 14, 2008

Area bridal consultants join group

• Janet Swenson of Barrington and Julie Clark of Schaumburg have renewed membership in the Association of Bridal Consultants, an organization with more than 4,500 members dedicated exclusively to serving wedding professionals worldwide.

Clark operates Elegant Events by Julie, a wedding and corporate event planning company, serving brides in the Schaumburg area. Swenson operates The Great Affair, a full-service wedding and event planning company, serving brides in the Chicago area and southern Wyoming.

• Alex Cobb of the Merlin 200,000 Miles Shop in Elk Grove Village completed the Tune-Up/Fuel Injection course at the Merlin Training Center in Geneva.

• George Bellas, a senior partner in the Park Ridge law firm of Bellas & Wachowski, was recognized as an Illinois Super Lawyer for his work in business litigation by Law & Politics. This is the fourth consecutive year Bellas has been named an Illinois Super Lawyer.

• Robert Gajda will be inducted into the National Fitness Hall of Fame in Sycamore during a ceremony March 16 in Addison.

A leader in the corrective therapeutic movement, Gajda is recognized for his contributions to the fitness community. He is the founder of Gajda Health Plus Network, Palatine; a noted author; holds a number of patents on fitness, exercise and rehabilitation products; and in 1966, was named Mr. USA, Mr. American and Mr. Universe.

Gajda has training in biomechanics from the University of Illinois and is a certified Corrective Kinesiotherapist. He is also a past director of the American Cancer Society and assistant director of the Robert Crown Center for Health and Education.

• Timothy Martin of Schaumburg, a sophomore theater major at Millikin University in Decatur, serves as a tour guide for the Millikin admissions office. Martin guides prospective students and their families on tours of the campus and assists the admission staff during Campus Preview Days.

• Elk Grove Village resident Jennifer Hendricks has earned the Investment Solutions Representative designation and is now qualified to offer her clients expanded financial planning and investment management services. To earn the designation, Hendricks completed a certification program combining classroom sessions and personal study.


http://www.dailyherald.com/story/?id=147741&src=1

OurWeddingDay.com Kicks Off the Wedding Season with Record-Breaking Numbers

New York (PRWEB) March 11, 2008 -- OurWeddingDay.com, the fastest-growing online wedding planning resource in America, registered over 11,000 brides in only one day last week.

On Thursday, March 6, 2008, OurWeddingDay.com registered 11,309 new brides--a first for the wedding planning website that is celebrating its 2-year anniversary this Fall.

"Last Thursday was a phenomenal and record-setting day for our company," said Henry Chamberlain, CEO for LifeStageMedia, Inc., the parent company for OurWeddingDay.com. "Our increased marketing efforts and site optimization have clearly delivered for us with such high numbers. Daily averages for most wedding planning websites, like The Knot, typically teeter around 3,000, but our most recent numbers send a message that is loud and clear: brides like what they find at OurWeddingDay.com."

With the bulk of weddings taking place in Spring and Summer, brides are getting a jump-start on self-planning for their upcoming weddings in great numbers.

Wedding dates range from 3-months to over a year, and OurWeddingDay.com provides brides with the tools and resources they need to plan the weddings of their dreams. It also allows brides the option of completely alleviating the expense and effort of hiring and directing a wedding planner.

Thanks to tools like Live Chat Expert Advice with wedding planning consultants, and personalized tools including Wedding Websites, Budget Planners, Task List and Guest List Managers, RSVP and Gift Trackers, Address Book Assistants and Save-the-Date e-cards, brides rely on this one-stop-shop for all their wedding planning needs.

"The functionality and practicality of OurWeddingDay.com has always set us apart from our competitors, and every day more and more brides experience that first-hand," said Carl Light, COO of LifeStageMedia, Inc.

Mr. Chamberlain added, "I think it's safe to say that for all of us in the wedding industry, but particularly for OurWeddingDay.com, the fun and thrill of March Madness has officially begun."

About OurWeddingDay.com

OurWeddingDay.com is the fastest growing and most innovative online wedding planning resource in America. Brides across the country turn to us for the most advanced planning tools, including Live Chat, advice, and personalized websites. Founded in 2006 as a member-site of LifeStageMedia, Inc., OurWeddingDay.com approaches wedding planning differently from its competitors. By focusing on the personalized planning tools that support a real-life wedding planning experience, OurWeddingDay.com is proven to be a bride's ultimate wedding resource. Learn more by visiting us at www.ourweddingday.com.


http://www.prweb.com/

Friday, February 8, 2008

Wedding Gigs

The Yellow Pages can be a good start in getting connected with wedding planners.WeddingPages.tif

Not only can wedding gigs provide significant income for guitarists, they’re also fun to play. Securing this kind of work, however, requires focused preparation and networking.

First, create a promotional package specifically for wedding work. Include a photo of yourself in formal wear (preferably a tuxedo) and a CD of you playing traditional wedding material such as Pachelbel’s Canon, “Ave Maria,” and “The Bridal Chorus.” Romantic pop songs such as “The Prayer” are also popular. Check out books of wedding music arranged for guitar for other repertoire ideas.

Look under “Weddings” in the Yellow Pages for businesses providing wedding-related services. Wedding consultants, photographers, event planners, and florists are often asked to recommend wedding musicians. Many will be happy to pass along your card and/or promo package to interested parties.

Also search the Yellow Pages or the Web for agencies in your area that specialize in providing live wedding music. Many of these agencies maintain a pool of musicians they hire regularly. Before you contact any agencies, check out their websites, which may include a repertoire list from which clients select pieces they wish to have played at their weddings. Your ability to perform several pieces from this list will greatly increase your chances of getting work from the agency.



http://www.acousticguitar.com/article/default.aspx?articleid=22369

The Wedding Planner

Platteville woman builds a business on one of life's special moments
PLATTEVILLE, Wis. -- It was an idyllic wedding reception -- more than 300 guests were scattered throughout the home of the bride and groom, dinner was over and the party was just getting started. That's when the bartender noticed they were on the last bag of ice with several hours to go. Cue Angella Day. "I trekked 12 miles to the closest town and picked up more cubed ice. The bride and groom didn't know about it until they saw the receipt on their counter the next morning," she said. Day, 32, has owned and operated Wishes and Dreams, a wedding and special events consulting business, for several years. In the last few months she moved the speciality business from her home to an office on Platteville's Main Street. As a wedding consultant, Day has seen her share of wedding day mishaps, from a caterer who used up the entire cake by cutting gigantic slices. Then there was the rambling reception toast. "I've had the bridesmaid that talked for 25 minutes," said Day, who said she tried to limit the oration by making a cutting motion across her throat in imitation of a stage director. For Day, the impetus for her entrepreneurship was the day before her wedding when she and her mother were in a car accident. Although not seriously hu...[viewing 1247 of 5251 characters]


http://www.thonline.com/store/view.cfm?id=JiZNUz7AhXXldLCgz3Dz3D

Sunday, January 6, 2008

How to Become a Wedding Consultant

Once upon a time on a perfect summer day, guests in colorful wedding finery filled an old cathedral. The fragrance of dew-kissed blossoms wafted through the air as soft organ music played. A radiant bride walked up the aisle at the arm of her father to meet the handsome groom waiting at the altar . . .

Fairy tales like this do come true. Now more than ever, wedding consultants are making them happen. In the last decade, the need for professional wedding consultants has grown exponentially. Today, women are often simply too busy juggling the demands of their professional and personal lives to oversee the details necessary to create the wedding of their dreams. This has created an enormous opportunity for people like you considering going into the wedding consulting business.

Although it's difficult to put an exact number on how many wedding consultant businesses there are nationwide, the best guess is approximately 10,000, according to Gerard Monaghan, president of the Association of Bridal Consultants (ABC). Monaghan says that although no one formally tracks these figures, his estimate is based on the number of people who pay for memberships to the various professional associations as well as the number of people on mailing lists available from list brokers.

According to Monaghan, one out of every eight retail dollars is spent on wedding-related products and services. That makes the wedding industry a $42 billion business, although some estimates put that figure as high as $70 billion. Part of the reason for the big bucks spent on a dream wedding is that there are often six wage earners funding the event: the bridal couple, the bride's parents and the groom's parents. This has driven the cost of the average wedding up over the years. Robbi G.W. Ernst III, president of June Wedding Inc., an association for event professionals, says the average cost of a wedding in the United States is now around $17,500 for 125 to150 guests. However, the average cost of a wedding can be $35,000 or more in larger metropolitan areas, where incomes are higher and services are more expensive.

This industry outlook sets the stage for success for both new and established wedding consultants. According to Ernst, a novice consultant who coordinates 10 weddings a year and charges the industry's standard fee of 10 to15 percent per event can expect to gross $17,500 to $26,250 in sales. A more experienced consultant who handles 40 weddings a year can earn $70,000 or more.

"The earnings potential for wedding consultants is awesome," says Richard Martel of the Association for Wedding Professionals International. "Those who are better-connected and better-educated will do the best in this business, as will those who network as a way to build their reputations."
The Personality of a Good Wedding Consultant

So what does it take to be a successful wedding consultant? Loreen C., who owns a wedding consultant business in Ypsilanti, Michigan, says emphatically, "A sense of humor." And she's not kidding.

In a business where you're depending on the professionalism and reliability of a dozen or more people to create a bride's dream wedding, there's always the possibility that something will go askew or bomb out completely. That's why having a sense of humor and the ability to think on your feet are key to keeping things on track or fixing the problems that will inevitably crop up.

In fact, being a people person is pretty much a requirement for this job. You'll be dealing constantly with weepy brides, demanding mothers, cranky suppliers and others who will vie for your attention. You'll be bargaining with vendors, overseeing the activities of hordes of hired helpers, and mingling with the guests at wedding receptions. So it helps if you really love working with people and have an upbeat, positive outlook to help you weather the inevitable problems that arise when you're coordinating countless details.

On the more practical side, it also helps to have a strong business background. While it's not impossible to make a go of a wedding consultant business if you've never balanced a checkbook, previous experience with handling finances (even household budgets) as well as managing day-to-day office details is certainly valuable. After all, you'll be coordinating budgets and overseeing finances for your clients. Plus you'll be taking care of the details of running your own business, which will include taxes, billing and other financial matters. You may even have to deal with personnel administration at some point in your career. So business experience (or barring that, at least a good head for numbers and details) is very important.
Professional Certification

Wedding consultants need many of the same business skills that other professionals routinely acquire at universities and colleges. These are skills they use every day for project management, personnel administration, financial planning, even logistics. That's why, over the years, the wedding consultant industry has created its own professional certification and training programs.

Here are some of the programs available:

* Founded in 1981, the Association of Bridal Consultants(ABC) is an international trade association with 2,400 members worldwide. It offers members three professional designations (these are not certifications): Professional Bridal Consultant, Accredited Bridal Consultant and Master Bridal Consultant. It takes at least six years to reach the senior level.

Training begins with a five-part home study program with coursework in etiquette, sales, marketing, the wedding day, related services, planning and consulting. The cost of the five-part program is $340; it's also possible to take each course individually at a cost of $85 apiece (plus $90 for the start-up manual). Membership dues are $215 annually (with a $30 one-time application fee), although most new consultants can qualify for the $140 novice rate.
* Based in San Jose, California, the Association of Certified Professional Wedding Consultants(ACPWC) offers a personalized five-day course and a home correspondence course. The personalized course is presented by certified instructors and is held three times a year in Los Gatos and West Hollywood, California, and in Atlanta, while the home study program is self-directed. The program covers everything from setting up a wedding consulting business to specifics like selecting vendors and proper wedding protocol. The fee is $795 for the five-day program or $650 for the home study program. You become eligible for membership in the organization after successful completion of one of the programs.

ACPWC certification is awarded after completing the coursework, working for two years as a consultant, coordinating 12 weddings and obtaining 14 letters of recommendation. A certification project is also required.
* June Wedding Inc., an association for event professionals, is a Las Vegas-based organization that awards the "JWIC" (June Wedding Inc. Certification) to consultants who complete the two-part JWI Consultant Training & Certification Home Study Course. The home study components include "Designing and Running a Successful Wedding Consultant/Event Coordination Company," and "Continuing Education for the Advanced Wedding Consultant." The tuition for each seminar is $1,000. Annual JWI dues are $150 for small businesses/sole proprietors.

"We've done surveys that show that wedding consultants who are formally trained and certified can get higher fees from the onset of their business if they're professional and know what they're doing," says Robbi Ernst, founder of JWI.
* The National Bridal Association is an organization of more than 1,200 independently owned businesses, including wedding consultants. It offers the Weddings Beautiful Worldwidehome-study training program for consultants who are interested in starting a business or who wish to augment their knowledge. The program consists of 18 specialized assignments. Upon completion of the coursework, students receive a certified wedding specialist certificate. The course costs $495 and includes review and grading of assignments by a Weddings Beautiful specialist.


http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article41348.html

For 'Southern sophistication,' check out designer's new Web site

Billy Reid, an award-winning clothing designer, has launched a Web site, www.billyreid.com, offering luxurious men's and women's clothing.

With his studio and flagship store based in Florence, Ala., and retail outlets in Houston, Dallas and Charlotte, N.C., Reid's style is described in a news release as "Southern sophistication." Crocodile and calfskin shoes are made in Italy; a plaid coat with leather panels is accented with horn buttons. The designer's pieces have been featured in The New York Times Style Magazine and GQ.

Furs for men and women

Choose from more than 1,000 furs at the Embry's sale, 9 a.m. to 7 p.m. Friday and Saturday and noon to 5 p.m. Sunday at the Crowne Plaza-Campbell House, 1375 South Broadway.

Styles are available for men and women in a variety of sizes, with many new pieces brought in from Embry's locations in Oklahoma City and Tulsa.

Everything for your wedding

The Kentucky Bride Bridal Show will be Sunday from noon to 5 p.m. at the Lexington Convention Center, 430 West Vine Street.

Local wedding professionals including caterers, bridal consultants and photographers will be on hand to offer advice. Admission is $12, with $2 coupons available for brides online at www. lexington-bridalshow.com.

Bridal designers' showcases

Bridal and Formal, the Cincinnati wedding megastore, kicks off its trunk show season with a showcase of styles from Maggie Sottero this weekend.

Through March a series of designerswill visit the store at 300 West Benson Street. Project Runway alum Austin Scarlett will be there Feb. 1 to 3.

Shows are during store hours, 11 a.m. to 5 p.m. Friday, 9:30 a.m. to 5 p.m. Saturday and noon to 4 p.m. Sunday.


http://www.kentucky.com/136/story/276065.html